Instead of telling people about your product and/or services, you need to SHARE your product and/or services. This concept is a new concept, it’s one of participation advertising. Youtube is losing money but companies that use it, are making money. Why? Simply because they aren’t participating with their users, they are being intrusive with their ads and not giving us choices nor options. But the companies that post videos, they get comments, they allow their (smaller) visitors to interact with their message.